May 16, 2012
I was invited to shoot adverts on the basis of much of the work I was producing for magazines which in turn had been driven by a long standing interest in showing life as it really is. I have shot many campaigns where the phrase ” real people in real situations” has been a constant request. People today are very advertising literate and increasingly demand that companies talk to them in a believable and direct way. I have shot campaigns for Vodafone, Sony, Arriva Trains, Abbey National, Yoplait, Mastercard, Yorkshire Bank and KPMG amongst others working with most of the major UK agencies including Saatchi and Saatchi, TBWA, BMP, McCann Erickson and D’Arcy’s.